We build enterprise value through executive growth leadership.
We embed a Fractional CMO + CGO directly into private equity-backed and established businesses to align strategy, marketing, sales and execution around measurable growth. Two executives. One growth mandate. Without two executive salaries.
We intentionally limit the number of companies we work with at one time.
Two Executives. Not Another Agency.
You’re not hiring us to do your marketing. You’re hiring us to lead it.
Every engagement is led by both principals, bringing complementary CMO and CGO experience to the same table. We work alongside leadership to determine what the business actually needs, lead the people and partners responsible for delivering it, and hold execution accountable to measurable business outcomes.
Identify What Works. Fix What Doesn’t. Fill the Gaps. Scale.
Executive Leadership
Two experienced executives embedded in the business, bringing complementary CMO and CGO perspectives to one growth strategy. We align leadership, marketing and sales around the outcomes that matter.
Strategy
A clear-eyed assessment of the market, customer, competition and business. We determine where the company can win, what needs to change and where resources should be invested.
Execution
We don't hand over a roadmap and disappear. We lead the people, partners, budgets and priorities responsible for executing it.
Accountability
Marketing should answer to the business like every other function. We establish the operating cadence, measurement and accountability that connect activity to pipeline, revenue and enterprise value.
Aligned companies grow faster.
Growth accelerates when leadership, sales, operations and marketing work from the same plan and the same scoreboard. Our job is to create that alignment, lead execution and keep every resource focused on measurable business outcomes.
Most of our clients are PE firms. That’s not an accident.
Portfolio companies don’t always justify full-time CMO and CGO leadership. But they can’t afford leadership gaps, fragmented execution or growth that drifts from the investment thesis.
We give operating partners experienced executive growth leadership they can deploy into a portfolio company in weeks.
Value-creation plans, not marketing plans
Every engagement starts with the investment thesis and hold period: what growth must contribute to enterprise value, by when, and how we'll measure it.
The first 100 days post-close
A structured diagnostic and 100-day growth plan: what works, what doesn't, what's missing, and where the fastest opportunities exist.
Both principals. Every company.
Michael and Lee lead every portfolio company together, bringing complementary CMO and CGO perspectives, consistent standards and shared learnings. No junior handoffs. No rotating agency teams. Consistent executive leadership across the portfolio.
Reporting built for deal teams
Board-ready dashboards on pipeline, CAC, and marketing-sourced revenue. No vanity metrics, no forty-slide agency decks.
Identify. Fix. Fill. Scale.
A defined engagement built around what the business needs, not an open-ended retainer.
We don’t walk in assuming everything is broken. We preserve what works, fix what doesn’t, and only replace or add resources where the business actually needs them.
Identify
We get inside the business: strategy, revenue, customers, funnel, team, partners, spend, technology and data. We identify what's working, what's not and where the greatest opportunities exist.
Fix
We prioritize the issues holding growth back and fix them: strategy, positioning, process, people, performance, technology or execution.
Fill
We identify what's missing and fill the gaps. That may mean developing the existing team, making a key hire, changing an underperforming vendor or bringing in a proven partner with the expertise the business needs.
Scale
Once we know what works, we put the people, resources and investment behind it to scale with discipline and accountability.
And when the business outgrows fractional leadership, that’s a win. We help build the internal team, hire our replacement and make the handoff. The goal is capability, not dependency.
Strategy is only valuable when it changes the business.
PE-backed B2B services platform, ~$8M revenue. Repositioned the offer, rebuilt paid acquisition, and installed a weekly pipeline cadence with the sales team.
Multi-location consumer services group. Consolidated four agency relationships into one accountable operating plan and reallocated spend to the two channels that actually converted.
Marketing investment under management with accountability tied to qualified leads, customer acquisition and revenue.
Executive growth leadership across a complex multi-brand, $70M organization, aligning marketing, sales, customer service and outside partners around a single growth strategy.
Identified what worked, eliminated waste and reallocated investment toward measurable growth, taking overall marketing performance from negative ROAS to double-digit returns.
Rebuilt CRM workflows and the customer service pipeline, and created real-time KPI visibility that improved conversion and booking performance by 40 percent.
Engagement details available in conversation. Client names held in confidence by agreement.
Agencies optimize channels.
We optimize the business.
We’re selective. So should you be.
We aren’t the right fit if
- You're looking for an agency to execute a list of marketing services.
- You need a junior marketing manager.
- You're shopping for the lowest-cost consultant.
- Your leadership team isn't prepared to make operational changes.
We are the right fit if
- The business has outgrown its current growth leadership.
- Revenue has plateaued.
- Marketing and sales have become fragmented.
- Growth through acquisition requires integration.
- The board expects greater accountability.
- You're preparing to scale or exit.
Two Executives. One Growth Mandate.
You don’t get assigned one of us. You get both. Michael and Lee lead every engagement together, combining complementary CMO and CGO experience around one strategy and one set of business outcomes. No account managers. No junior handoffs. No layers between your leadership team and ours.
We lead the team and partners you already have, preserve what’s working, fix what isn’t, and help fill the gaps when additional capabilities are needed. Two perspectives. One strategy. Shared accountability.
Michael Dattolico
Michael brings more than 28 years of marketing and growth leadership across founder-led, private equity-backed and complex multi-location businesses.
Inside engagements, Michael leads market and go-to-market strategy, positioning, demand generation, customer acquisition, marketing operations and the systems that connect marketing investment to measurable revenue.
His experience spans infrastructure, advanced manufacturing, government, healthcare and home services, frequently during periods of rapid growth, acquisition and organizational change.
LinkedInLee Arberg
Lee brings more than 15 years of growth leadership across SaaS, B2B services, healthcare, financial services, manufacturing and multi-location businesses.
Inside engagements, Lee focuses on growth strategy, commercialization, revenue operations, sales alignment and the systems required to turn opportunity into scalable growth.
His experience includes building and leading a 28-person growth organization responsible for more than $40 million in revenue, as well as growth leadership across private equity-backed and publicly traded companies.
LinkedInWe’d rather do fewer engagements, exceptionally well.
Every engagement is led personally by both principals, so capacity is intentionally limited. Tell us what you’re building, what’s getting in the way and where you need leadership.