Playbooks, not platitudes.
Specific answers to the marketing questions deal teams and operators actually search for. Worked examples, visible math, and the ranges you can expect.
Fractional CMO vs. Full-Time CMO for a $10M Company: The Real Cost Math
Fractional CMO cost vs. full-time CMO cost for a $10M company, with the full loaded-cost arithmetic, break-even points, and PE hold-period math.
Read the playbookHow a Fractional CMO Audits Your Marketing Agency
How to audit your marketing agency step by step: trace every retainer dollar, verify reported leads against revenue, and set a fair 90-day cure period.
Read the playbookHow a Fractional CMO Uses AI Agents in Marketing Operations, and Where They Break
Where AI agents work in marketing operations for a small business: the cost math, the failure modes, and how to pilot AI automation without regret.
Read the playbookMarketing Due Diligence on a Home Services Roll-Up: The Checklist QoE Misses
A marketing due diligence checklist for private equity roll-ups: lead concentration, ad account ownership, tracking, and reviews QoE work misses.
Read the playbookScaling a Consumer Brand from $500K to $20M: The Marketing Moves at Each Stage
A stage-by-stage playbook to scale consumer brand marketing from $500K to $20M: repeat rate math, retail readiness costs, velocity, and team moves.
Read the playbookThe 100-Day Marketing Plan for a New Platform Acquisition, Week by Week
A week-by-week 100 day marketing plan for a platform acquisition: what to audit post-close, what to freeze on day one, and where quick wins sit.
Read the playbookThe Marketing KPI Package a Board Actually Reads
The marketing KPIs board reporting should cover for a PE portfolio company: pipeline coverage, CAC by channel, payback, and what to cut from the deck.
Read the playbookThe Marketing Org Chart at $5M, $10M, and $25M Revenue
Marketing team structure for a small business at $5M, $10M, and $25M revenue: who to hire first, salary math, and when to hire a marketing director.
Read the playbookWhen to Consolidate Brands in a Roll-Up, and When the Local Name Wins
A framework for brand consolidation in a roll-up: what a rebrand after acquisition costs in local SEO and reviews, and when the local name wins.
Read the playbookWhy Your SEO Report Looks Great While Leads Stay Flat
SEO rankings but no leads? A diagnosis playbook: keyword intent, zero-click results, attribution holes, and the conversion fixes that build pipeline.
Read the playbook